From the positioning point of view, Xiaomi SU7 is a C-class high-performance ecological technology sedan with the appearance of a sports car. It competes with Tesla Model 3 and Porsche Taycan Turbo, so the SU7 in previous impressions will not take the low-price route. In addition, the SU7 uses CATL Kirin batteries, supports 800V high-voltage fast charging, Xiaomi's self-developed high-speed motor, Michelin tires, six-piston calipers, etc., which all prove that Xiaomi's BOM cost is not low. In Lei Jun's words, it is "full of The taste of RMB”.
At the press conference, Lei Jun presented the configuration, data and price several times, showing that the SU7 standard version far surpasses the Tesla Model 3 and uses solid materials.
Although it is the first time for Xiaomi Motors to fail, as a latecomer, how does Xiaomi stand out in the current fiercely competitive pure electric vehicle market? Lei Jun’s answer is - smart driving + smart cabin + ecology.