The BYD Han L will make its debut in February 2025 as a much-anticipated model. Next, we will take a closer look at the car's unique appeal in four dimensions: launch information, exterior design, interior configuration, and powertrain.
The BYD Han L is expected to go on sale at the end of February 2025 for the market.
positioning (marketing)
Model Positioning: BYD Han L is positioned as the C-class flagship plug-in hybrid/pure electric sedan, as the flagship sedan of BYD Dynasty Network, it will be sold in the same hall with BYD Han in the future. Among them, Han is positioned as a 200,000-class sedan, while Han L is aimed at the 300,000-class sedan market.
Target user group analysis Age: mainly for 30 - 50 years old consumers. Consumers in this age group have a good financial foundation, have a certain understanding of the BYD brand, and have higher requirements for car quality, technology and comfort.
Purchasing Needs: These consumers want a vehicle that can satisfy their daily commuting needs, but also want to show off their taste and class in business occasions or long-distance travelling. The BYD Han L's luxury features, spaciousness and advanced technology systems are just what they need.
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external appearance
(1)overall shape
BYD Han L adopts the new Loong Face design language, and its overall shape is more sporty and fashionable. Compared to its predecessor BYD Han, the lines are smoother and more modern; compared to the Tesla Model S, it not only retains the unique oriental aesthetic design elements, but also has a larger body size, which makes it visually more atmospheric.
(2)Front part
The front face continues Dynasty's family-style dragon face design style, with the internal structure of the headlights slightly adjusted, the lower enclosure ‘dragon whisker’ design inward and connected to the vents on both sides, and the rib lines on the front hood strengthen the sense of muscle and power, presenting a strong swooping posture. Compared to the BYD Han, the front line is more rigid; compared to the Tesla Model S, the front face of the Han L has a more layered and oriental flavour.
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(3) Body Side
The side of the car is well-proportioned, with slightly convex front and rear wings, and large wheels with red calipers, giving it a youthful and sporty look. The ‘dragon's whisker’ design of the wings is even longer, which is cleverly connected with the front door handles, and the C-pillar shape is inspired by the Chinese character ‘撇捺’, which is full of visual tension. In addition, the front fender lines are plump and slender, and the small back design is eye-catching, with fashionable elements such as hidden door handles and five-star wheels. The roof protrudes and may be equipped with LiDAR technology. Compared with the BYD Han, the side lines of the Han L are more dynamic, and the C-pillar design is a major highlight; compared with the Tesla Model S, it not only combines fashion elements, but also highlights the unique charm of Chinese cultural elements.
(4) Rear Design
The rear of the car shows a plump and three-dimensional characteristics, and the penetrating tail lamps incorporate the Chinese style element ‘phoenix plume’, inspired by the phoenix wings, which is highly recognisable when lit up. The rear surround adopts symmetrical design, and the rounded arc wraps around the tail, making the visual effect more full and dynamic. Compared with the BYD Han, the rear has a stronger sense of dimension and more delicate tail light design; compared with the Tesla Model S, the rear design of the Han L embodies a modern sense of modernity, while the unique Chinese elements give it more personality.
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(5) Body Dimensions
The body dimensions of BYD Han L are 5050/1960/1505mm and the wheelbase is 2970mm, which makes the interior space spacious. Compared with the BYD Han, the body length, width and wheelbase have increased, making the interior space more comfortable.
(6) Colour Options
The new car is available in a variety of Chinese porcelain-inspired colour schemes, such as Liu Guang Silver, which mimics the white porcelain of the Ding Kiln, Ink and Bamboo Green, which imitates the white porcelain of the Longquan Qing Porcelain, and Duan Yan Grey, which is the colour of the Jian Jian Marigold of the Jian Kiln, each of which is uniquely appealing.
Interior Configuration
(1) Interior Layout
The interior adopts an embracing centre-control layout, continuing the family design style. The floating centre control screen is combined with the LCD instrumentation to enhance the technological atmosphere inside the car. The central island retains some physical buttons to facilitate the operation of commonly used functions. The steering wheel may adopt a new three-spoke design with a floating LCD display. The centre uses a large floating centre control screen, and an entertainment screen may be set up in front of the passenger. The centre control screen is responsive and smooth in operation, and there is almost no delay in switching between navigation, multimedia and other function pages.
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(2) Seat design
The seats are wrapped in leather, with soft and elastic padding that fits the human body curves well and is not easy to fatigue even after a long ride. The front seats support multi-directional electric adjustment and are equipped with heating, ventilation and massage functions; the rear seats are equipped with a boss button and a touch panel, which is convenient for rear passengers to operate.
(3) Detailed Design
The four doors and windows adopt double-glass design, which effectively enhances the sense of quietness inside the car. In the actual experience, it can well isolate the external noise, no matter the city road or motorway driving, can create a quiet riding environment for passengers.
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(4) Luxury Configurations
Car cold and warm refrigerator: the new car is equipped with a car cold and warm refrigerator with moderate capacity, which can be convenient for storing drinks and food. In summer, you can enjoy ice-cold drinks at any time, and in winter, you can keep the temperature of food, which is highly practical.
Fragrance system: The fragrance system can emit pleasant aroma to create a warm interior atmosphere, and there are a variety of fragrances to choose from, which can be switched according to preference.
Front mobile phone wireless charging: front mobile phone wireless charging function is convenient, support for wireless charging of mobile phones placed in the charging area can be automatically charged, charging speed is faster.
Tanner audio: Tanner audio sound quality is excellent, clear and bright treble, full and round midrange, bass thick and powerful, listening to popular or classical music can bring great listening enjoyment.
God's Eye Intelligent Driving System: God's Eye Intelligent Driving System has various functions, such as adaptive cruise control and automatic parking. Adaptive cruise control can reduce driver fatigue during long-distance driving, and automatically adjust the speed according to the speed of the car in front of you; automatic parking is practical for drivers with poor parking skills, and it can accurately identify the parking space and park it automatically.
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power system
(1) Pure Electric Model
The pure electric version of the Han L is equipped with the Super e platform and a new blade battery. The single-motor version has a maximum power of 500kW; the dual-motor version is even more powerful, with the front motor having a maximum power of 230kW and the rear motor having a maximum power of 580kW, and the acceleration time from 0 to 100km/h is only 2.7 seconds. In actual driving, the power instantly explodes when accelerating, and there is a strong sense of thrust; the noise control is good when driving at high speeds, and the motor noise is almost inaudible. The vehicle's suspension system is comfortably tuned and can effectively filter road bumps, providing a smooth driving experience.
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(2) DM-p models
The plug-in hybrid version of the Han L is equipped with BYD's latest fifth-generation DM hybrid technology, using a new 1.5T hybrid engine with a maximum power of 115kW and an electric motor with a maximum power of 200kW. There are two choices of pure electric range, 145km and 170km, and the acceleration time from 0 to 100km/h is 3.9 seconds. During the driving process, the sense of acceleration is not as strong as that of pure electric models, but it can meet the needs of daily driving. The switch between the engine and motor is smooth, with almost no stuttering, low driving noise, and a comfortable suspension system that makes passengers feel comfortable even in poor road conditions.
In addition, the new car will also be equipped with supporting drones, intelligent chassis and LIDAR and other high-tech configurations. Lidar can improve the vehicle's environmental perception ability, which plays a significant role in automatic driving assistance functions, such as identifying obstacles more accurately under complex road conditions; the intelligent chassis can automatically adjust the height of the chassis and suspension stiffness according to the driving mode and road conditions, improving handling and comfort; the supporting drone can be used in special scenarios, such as checking the road conditions in front of the vehicle in advance when exploring the wilderness, or taking pictures of the beautiful scenery.
BYD Han L excels in all aspects, blending oriental aesthetics with modern technology to meet the needs of target users for automotive quality, technology and comfort. Its unique design, luxury features and powerful powertrain make it competitive in the mid-range and high-end automotive market, with a promising future market outlook.
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