Avatar 12 vs ZEEKR 001: Who is better in terms of range, intelligence and comfort?

If your budget is around 300,000 RMB, which cars would you consider? For me, I would probably focus more on the Avatar 12 and the ZEEKR 001. Today we take the Avatar 12 and the ZEEKR 001 as an example, and conduct an in-depth comparative analysis from different dimensions, aiming to explore the specific performance of these two models and their competitiveness.

Firstly, let's take a look at the exterior design, the two models have their own characteristics. Avatar 12 adopts a streamlined body design, the front part of the closed grille combined with LED headlights, creating a modern and avant-garde atmosphere; the overall shape of the simple and smooth, in line with the aesthetic preferences of the current young consumers. In contrast, ZEEKR 001 pays more attention to the display of sporty style, and its unique crossover SUV design concept makes the whole car look more dynamic. At the same time, the vehicle's visual impact is further enhanced by the optimisation of the design details, such as the application of penetrating tail lights and other elements. Whether you are in pursuit of a simple and stylish or prefer an energetic style, these two models can meet the needs of different user groups.

Specifically, the Avatar 12's design philosophy leans significantly in favour of a technological feel, which is exemplified by its iconic butterfly-wing front design. Not only is this front-end design easily recognisable, but it also makes clever use of coherent concave light bands and elongated daytime running lights to add dynamic detailing to the vehicle.

The side lines of the vehicle are smooth and elegant, and the slinky design gives the vehicle excellent visual appeal. Hidden door handles and petal-shaped wheels further enhance the sense of style. The combination of slender tail-lamp clusters and the hatchback tailgate enhances loading convenience and strengthens the sporty atmosphere. The sporty character of the vehicle is further emphasised by the active lifting rear wing and bottom diffuser design at the rear.

The ZEEKR 001 carries on the family design philosophy in its exterior design, showcasing a wide and low-profile front styling in which the iconic daytime running lamps on both sides serve as a distinctive body feature. The seamless integration of the headlamps with the grille creates a coherent visual effect, while the hidden door handles and aluminium alloy wheels add to the sophistication of the body. The rear section is relatively full, with dotted taillights and branding to enhance recognition, while the spoiler and trapezoidal surrounds add a certain sportiness.

Upon entering the cockpit of the Avatar 12 Extended Range, the classic T-shaped layout design is evident. The centre console features a triangular design that complements the unique steering wheel and together enhances the technological feel of the vehicle. The interior is equipped with a 35.4-inch 4K all-in-one remote display that provides an intuitive display of vehicle information.

In addition, the 15.6-inch centre console and 16-inch rear floating canopy screen both run the HarmonyOS in-vehicle system that integrates a number of intelligent features, including four-zone voice interaction and continuity voice, making vehicle operation more user-friendly.

The interior of the ZEEKR 001 focuses on technology and luxury as well, boasting a 15.05-inch centre screen and a 13.02-inch full LCD instrument cluster. The Qualcomm Snapdragon 815 chip-powered in-car system operates smoothly and comes with a wealth of smart features. It is also equipped with a 35.5-inch head-up display for an overall excellent performance. Both cars display a strong tech vibe and create a feeling of luxury inside.

The Avatar 12 is powered by a permanent magnet synchronous rear-mounted motor with a 39.05kWh lithium iron phosphate battery pack. This configuration delivers 231kW of maximum power and 367N-m of maximum torque. In electric-only mode, the vehicle achieves a range of 245km and accelerates from standstill to 100km/h in just 6.7 seconds. Fast charging technology allows the battery to be charged from 30 per cent to 80 per cent in around 15 minutes.

In contrast, the ZEEKR 001 is equipped with a front and rear dual-motor four-wheel drive system, with a total power of 580kW and a maximum torque of 810N-m. According to official data, it accelerates from 0 to 100km/h in just 3.3 seconds, and has a pure electric range of 705km under CLTC conditions.Although the two are relatively close in terms of power performance, the A12 is more refined and refined in terms of comfort and design details. The Avatar 12 is more refined in terms of comfort and design details.

Intelligence-wise, the Avatar 12 is equipped with Huawei's high-level Intelligent Driving System, ADS 3.0, whose hardware configuration includes three LIDARs and multiple millimetre-wave radars, providing a full range of sensing capabilities. The system is capable of highway autopilot, city autopilot, auto-parking and autonomous summoning, thus enhancing driving convenience and safety.

The ZEEKR 001's Intelligent Driving System also focuses on convenience and safety, and has features such as motorway autopilot. However, its ability to drive automatically in complex urban road conditions may be limited by its single LIDAR configuration, which is slightly less impressive compared to the Avita 12. Nonetheless, the ZEEKR 001's Smart Driving System still offers practical functions such as auto-driving and auto-parking.

With dimensions of 5020x1999x1460 mm, the Avatar 12 has a front seat designed as a zero-gravity seat that can be adjusted at the touch of a button to a semi-reclining position of 120°, which fits perfectly with the body's curves and provides a full-body relaxation experience. It is also equipped with heating, ventilation and massage functions for first-class enjoyment. In order to optimise space utilisation, the Avita 12 is customised with an exclusive chassis battery pack, and the rear floor is recessed to form a footwell, which, together with the fully extended double 1m space in the rear, provides generous spaciousness.

The ZEEKR 001 is also quite outstanding in terms of space performance, with a length of 4977mm, a width of 1999mm, a height of 1545mm, and a wheelbase of 3005mm. although the overall dimensions are slightly inferior to those of the Avatar 12, the interior is still spacious enough to meet the needs of daily domestic use and urban commuting through a reasonable layout and design, and passengers will not feel obviously cramped. The interior is wrapped in Nappa leather, which is soft and delicate to the touch and has good wear resistance. In terms of seat design, the front seats support heating, ventilation, memory and massage functions, while the rear seats support heating, boss button and proportional down, providing good support and wrapping.

When evaluating the Avatar 12's real-world spatial experience, it can be observed that it exhibits a large amount of spaciousness in terms of longitudinal space. As an example, a 1.73-metre-tall experiencer sitting in the front row and with the seat in the lowest position, there is about a fist's worth of headroom between his or her head and the roof of the car. Compared to the Extreme Krypton 001, both cars have similar headroom, while the Avatar 12 offers a more ground-level feel in terms of driving visibility.

Overall, both Avatar 12 and ZEEKR 001 show strong overall performance with balanced performance in all aspects. Avatar 12 attracts many consumers with its avant-garde design, high-end technology configuration and excellent range. Comparatively, the ZEEKR 001 has won an important position in the market with its unique hunting styling, strong power output and practical driver assistance functions. Faced with these two very different styles and distinctive vehicles, consumer preference will be based on individual needs.