In the summer of July 2024, the domestic automotive market welcomed the spring breeze again, in order to further stimulate the consumption potential, the government once again significantly increased the vehicle trade-in subsidy, the amount of subsidy for a single vehicle compared with the previous directly doubled, showing unprecedented determination and strength. This move is undoubtedly a "big gift" for the majority of car owners, not only provides more attractive economic subsidies for many car owners, encouraging them to actively phase out their old vehicles, but also effectively activates the automotive market's enthusiasm for consumption, injecting a strong source of motivation for the recovery and prosperity of the industry as a whole.
Driven by favourable policies, the market showed a positive trend of development, with a significant increase in the number of people paying attention. Consumers flocked to showrooms to consult and test-drive various new models, showing strong interest in and anticipation of new cars. At this time, AutoNavi released the "July 2024 Passenger Car Attention Ranking", which allows us to see what changes have occurred in the models that consumers are concerned about, which models can withstand the test of time and competition and continue to thrive, and which new cars have become the focus of consumers' attention and are highly sought-after as soon as they are launched?
Vehicle model dimension:
The top three sedan models in terms of attention are: BYD Qin L, Xiaomi SU7, Audi A6L
The top three SUVs in terms of attention are: BYD Song L DM-i, BYD Song PLUS New Energy, and Tesla Model Y.
The top three MPVs in terms of attention are: Buick GL8, Sienna and Tensio D9.
New energy dimension:
The top three models of new energy vehicle attention are: BYD Song L DM-i, BYD Qin L, Xiaomi SU7
Sedan
In July 2024, the top three positions in the car market attention list are: BYD Qin L, Xiaomi SU7, Audi A6L
With the blazing pace of summer in July, the sedan market ushered in another round of white-hot competition and change. BYD Qin L, Xiaomi SU7 and Audi A6L strongly occupy the top three of the market attention, each with distinctive features and strong market appeal, leading the industry's new fashion. However, the intensity of this round of competition is far more than that. The shocking debut of the new Volkswagen Maiteng (Parameters|Inquiry), the momentum of the Qin PLUS and Passat facelift models, as well as the Lincoln Z's emergence amidst the brutal competition, together weave an exciting and varied picture of the market.
On 9 July, the all-new generation of Volkswagen Maittens made a stunning debut, which instantly became the focus of attention by uniting Volkswagen's most cutting-edge design language and technological essence. The all-new Maittens not only have a new look in terms of exterior design, but also achieve unprecedented leaps in the fields of interior space, driving control and intelligence. In just a few days after its launch, it has successfully ranked among the top of the market attention list by virtue of its profound brand heritage and excellent product performance, becoming an emerging force that cannot be ignored, which is not only a strong proof of Volkswagen's brand strength, but also a direct embodiment of the extraordinary competitiveness of the new Maittens.
At the same time, the automotive market has ushered in a new round of vitality injection and competition upgrading, with BYD Qin PLUS and Volkswagen Passat announcing the launch of their new models one after another. The latest spy photos of the BYD Qin PLUS DM-i have emerged, signalling that the car will usher in a comprehensive innovation in terms of exterior design, interior layout and hybrid technology. Of particular interest is that it will be equipped with BYD's cutting-edge DM5.0 technology, which will show unprecedented dynamic style and high performance, setting a new benchmark for the market.
The declaration diagram of the EXECUTIVE version of the new Passat has also quietly appeared in the catalogue of the Ministry of Industry and Information Technology (MIIT), and the "EXECUTIVE" in the naming is directly translated as "General Manager", which not only reveals that the new car may have a higher-end market positioning, but also signals that it may become a more high-end vehicle. It is also a sign that it may become the flagship of the Passat family. It is speculated that the new car will significantly improve the rear space and riding experience, aiming to bring passengers a more luxurious and honourable journey enjoyment.
In this fierce market competition, Lincoln Z stands out with its unique brand flavour and excellent cost-effective strategy, attracting the attention of many consumers. Lincoln Z not only inherits the noble quality and comfortable experience of the luxury brand, but also shows unprecedented affinity in price, successfully reaching a wider range of potential consumers. With the continuous fermentation of market reputation and rising consumer recognition, Lincoln Z has achieved significant improvement in market performance and become a shining star in the sedan market.
suv
In July 2024, the top three positions in the SUV market attention list are: BYD Song L DM-i, BYD Song PLUS new energy, Tesla Model Y
In July 2024, the SUV market was full of smoke and competition was unprecedented. Leading brands such as BYD and Tesla stand out in this competition by virtue of their deep brand heritage and continuous technological innovation. In this issue's SUV market attention list, BYD Song L DM-i, with solid brand support and wide user reputation, has been sitting at the top of the list as soon as it was launched, demonstrating its extraordinary market competitiveness. Followed by BYD Song PLUS new energy and Tesla Model Y. Together, the three are leaders in the new energy field, signalling that the SUV market is accelerating its rapid transition to a green and intelligent future.
On 25th July, BYD officially launched the newest member of its Dynasty series - Song L DM-i, a mid-sized SUV that not only inherits BYD's extreme demands on quality and technology, but also makes breakthroughs in its exterior design, and its interior configuration is unique, with every detail revealing its extraordinary taste. Its powertrain is equipped with BYD's latest fifth-generation DM technology, which achieves a significant reduction in fuel consumption, a significant improvement in energy efficiency and a leap in charging speed, winning warm applause and high praise from the market upon its release.
In addition, BYD has also launched the new Song PLUS DM-i, which inherits the original advantages and carries out comprehensive performance upgrades and configuration optimisation, with significant improvements in power performance and range, and a new level of interior design and configuration, bringing consumers a more comfortable and convenient driving experience.
Meanwhile, Song L EV and Lincoln Voyager have also attracted a large number of fans with their unique charms. The Lincoln Voyager has won the hearts of many consumers who pursue a high quality of life with its luxurious interior, strong power and excellent handling, reflecting the pursuit and desire of some consumers for a high-quality automotive life.
MPV
In July 2024, the top three positions in the MPV market attention list are: Buick GL8, Sienna SIENNA, Tengse D9
In the July 2024 MPV market attention list, the top three positions are firmly occupied by Buick GL8, Sena SIENNA and Tengshi D9. As an evergreen in the MPV market, Buick GL8 continues to consolidate its market leadership with its excellent brand influence, spacious and comfortable spatial experience, as well as continuously upgraded product power. Especially in the layout of the new energy field, the launch of the new GL8 LUZUN PHEV has injected new vitality into the Buick GL8 family. Its powerful plug-in hybrid power system and ultra-long range satisfy consumers' demand for intelligent and green travelling and further enhance market competitiveness.
In terms of new vehicles, the new Extreme Krypton 009 was officially launched on 19 July. As the world's first native pure electric luxury MPV, its left-hand drive and right-hand drive versions are on sale globally simultaneously, demonstrating the ambition of the Extreme Krypton brand in the new energy MPV market. The new Extreme Krypton 009 not only achieves comprehensive upgrades in terms of range, charging speed and intelligent driver assistance system, but also meets the diversified needs of consumers for high-end MPVs with a luxurious and comfortable ride experience and ultimate handling performance.
In addition, under the effect driven by the launch of the new GAC Chuanqi E8, its new energy version - GAC Chuanqi E8 new energy - also triggered widespread attention and heated discussions in the market, and the amount of attention has achieved a significant increase. The multi-vehicle parallel strategy not only enriches the product matrix of GAC Chuanqi, but also provides consumers with more diversified choices.
All in all, the MPV market in July showed a prosperous scene of a hundred flowers blossoming and a hundred schools of thought competing. Buick GL8, Sienna SIENNA, Tengshi D9 and other models sit at the forefront of the market by virtue of their respective advantages, and the listing of many new cars has injected new vitality into the market. In the future competition, who will stand out and become the leader of the MPV market, let us wait and see.
New Energy
In July 2024, the top three positions in the new energy market attention list were: BYD Song L DM-i, BYD Qin L, Xiaomi SU7
Competition in the new energy market became fiercer and fiercer in July, but brands such as BYD and Xiaomi continued to excel, occupying the top three positions in the market attention list. Among them, BYD Song L DM-i, with its comprehensive advantages in technology, performance and market reputation, managed to win again in the new energy list. Its excellent fuel economy, strong power output and advanced intelligent driver assistance functions made it stand out among many competitors, and pushed it ahead of its sibling, BYD Qin L, and Xiaomi SU7, a star model that is also attracting a lot of attention, to become the leader of the new energy vehicle market. It is the market leader in the new energy vehicle market.
In addition, on 25 July, Changan Automobile's Deep Blue brand made waves again with the launch of its new masterpiece - Deep Blue S07, which injected a strong new wind of science and technology into the medium-sized SUV segment. Deep Blue S07 launched as many as 10 models, accurately covering a wide range of consumer groups, the price range is carefully set between 149,900 yuan and 212,900 yuan, showing an extraordinary cost-effective advantage. The exterior design of the new car inherits the future technology aesthetics of the Deep Blue family, and the interior and intelligent configurations have been comprehensively innovated, aiming to create unprecedented comfort and convenient driving enjoyment for users.
As the evolution of Deep Blue S7, Deep Blue S07 shows great flexibility in the power system, providing pure electric and range-extended dual-power options to accurately meet the travel needs of different users. The pure electric version is characterised by its environmental friendliness and quietness, making it an ideal companion for daily urban commuting, while the extended-range version is the best partner for long-distance exploration thanks to its ultra-long range and flexible energy replenishment strategy.
What is particularly commendable is that the S07 high end version will be equipped with Huawei's top-of-the-line Qian Kun Intelligent Driving ADS SE system, an intelligent driver assistance technology that not only pushes the level of automated driving to a new height, but also sets a new benchmark for the industry in terms of safety and convenience. Relying on high-precision maps, multi-sensor fusion technology, and strong arithmetic support, the system is able to accurately realise high-level auxiliary functions such as automatic following, lane keeping, and intelligent lane changing, making the driving process more reassuring and enjoyable, and leading a new style of travel in the future.
Conclusion:
Currently, the domestic auto market is suffering from multiple challenges brought about by global economic fluctuations, lack of consumer confidence and industry transition, and the market performance has failed to reach the expected level. In order to effectively respond to this predicament, the government has decisively taken action to implement a series of policy initiatives to promote auto consumption, aiming to lower the threshold for car purchases, stimulate consumers' enthusiasm for purchasing, injecting a strong needle into the market, and realising an effective recovery and revitalisation of the market.
At the same time, some car companies keen to capture the market wind direction, take the initiative to get out of the vortex of the price war, towards a more rational, robust and dynamic development of a new stage. In recent years, the price war has attracted consumers to a certain extent, but it has eroded corporate profits and suppressed the industry's innovative vitality.
Looking ahead, with the profound changes in the market competition pattern, it is expected that more automobile enterprises will adjust their competitive strategies, no longer relying on price as a competitive tool, but focusing on the improvement of product quality, accelerated technological innovation and continuous optimisation of service experience. Car companies will introduce advanced technology, optimise product design, strengthen after-sales service, etc., to enhance brand competitiveness in all aspects, in order to meet consumer demand for high-quality, intelligent and personalised automotive products, and jointly promote the development of China's automotive market to a higher level.
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
