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Focus on self-driving and light off-road! Let's understand Deepal G318

Release Date : 2024-06-12
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For off-road-oriented new energy SUVs, "popular but not popular" is a problem that car companies must consider. The launch of a new energy off-road vehicle will inevitably cause heated discussions in the off-road circle and even the automotive circle, but this market segment is relatively niche, and many off-road players are still on the sidelines about new energy models. For ordinary family users, off-road models are too expensive and not practical in cities. In addition, the research and development costs of off-road vehicles themselves are relatively high, so it is still difficult for manufacturers to make money with hard-core new energy off-road vehicles.
 

With the continuous development of Chinese brands in the new energy field in recent years, some manufacturers have begun to try to develop new energy off-road vehicles, such as BYD's first million-dollar luxury car-Yangwang U8. BYD built it to show its muscles, demonstrate its strong research and development capabilities and technical reserves, so it must focus on extreme off-road performance. The Deepal G318, which is about to be launched, is obviously not suitable for hard-core off-road. The Deepal brand is still in its infancy and needs a model that makes money and sells in large quantities. Deepal G318 must consider the balance between price and off-road performance, and try to meet the needs of most family users as much as possible. Deng Chenghao, CEO of Deepal Automobile, said earlier that Deepal G318 is designed to solve the pain points of consumers. The traditional hard-core cars have many defects such as poor comfort, small space, and high energy consumption, which will be solved in Deepal G318.
 

From the perspective of the four-wheel drive structure of Deepal G318, it does have certain off-road capabilities, but in general, the load-bearing body and this four-wheel drive system are not suitable for extreme off-road. We will analyze the specific four-wheel drive structure for you below. The off-road capability of this car accurately points to light to moderate off-road and non-paved road driving scenes such as self-driving camping and rural outings, covering the vehicle needs of most SUV users.
 

From the perspective of market positioning, as a medium-to-large SUV that uses extended-range power and focuses on light off-road, Deepal G318 has almost no direct competitor models. However, if we broaden our focus to plug-in hybrid SUVs, the positioning of Deepal G318 is expected to be between Haval Raptors and Formula Leopard 5.
 
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